Licensed Merchandise Concept Ideas Survey
The following survey is intended for you, your members and your followers. We hope that you can share it as soon as possible. The cutoff day for the survey will be March 4th. The survey is in English and is intended for US and UK AFOLs. People in other countries can participate and if you do, we would encourage you to try and think in US dollars or British pounds for the relevant questions. I think you will be excited to see some of the mock up products.
We are excited to invite you to participate in a 15-minute survey about our licensed merchandise product offerings. At the LEGO® Group, we are constantly striving to innovate and expand our portfolio, and your feedback will play a crucial role in guiding our decisions.
This survey aims to understand your current shopping habits and preferences, alongside your insights on licensed merchandise concept ideas (non-brick products; clothing, books, storage solutions). Your responses will inform our team's efforts to identify new business growth areas and enhance the LEGO® licensed merchandise portfolio.
We welcome any additional feedback or suggestions you may have regarding LEGO licensed merchandised products. All responses provided in this survey will be anonymous and used for research purposes only.
Thank you for your time in sharing your thoughts and opinions!
